WHITE Milano, the international leading tradeshow based in Milan, that is rapidly expanding internationally, is ready for an important debut on the Korean market in Seoul for the 20th october with a fashion event (BY INVITATION ONLY) on schedule of the Seoul Fashion Week to discover the upcoming contemporary trends. Korea has been chosen as one of the 4 stages of the roadshow, thanks to its growing position as a strategic market on the fashion industry map.


An exclusive event – organized by ITA – Italian Trade Agency and WHITE – will introduce a curated mix between well established italian brands, together with more upcoming designers. Every italian brand will showcase a special iconic outfit for this special occasion to show their style and italian heritage. The event is conceived as a thematic installation with a dedicated visual display and an informal modelling performance to catch the most interesting trends among the outfits of the italian designers. The brand mix consists of a selection that ranges from apparel to accessories, from clothing lines to bags, jewelry and shoes. The concept is bringing brands that strive for Made in Italy traditions, quality and attention to details, from high-end to easy to buy.

The Guest Speakers profiles and the main topics of the event

Special guest of the event will be the Korean designer Yohanix, who will showcase two special outfits realized for the occasion. The designer, who is a rising star of the Seoul Fashion Week, will also join the talk to share his successfull experience at WHITE, where he has been protagonist of an urban catwalk around the Duomo and Galleria Vittorio Emanuele, the heart of Milan. The talk will also comprise the attendance of the italian designer from the brand Ultràchic, another case studies of a company born at WHITE and now a well established reality.