WHITE, PASSWORD: ATHLEISURE
October 2017

WHITE, PASSWORD: ATHLEISURE

WHITE MAN&WOMAN lancia il secondo appuntamento con l’Athleisure e rafforza la collaborazione con Tomorrow, showroom internazionale londinese. Il progetto Ahead – Athleisure for the Future @WHITE, a cura di Alfredo Canducci, porta al salone marchi di punta come 42|54, No Ka’Oi, White Mountaineering, GEYM e C-Clique

WHITE MAN & WOMAN e Tomorrow, nel segno dell’Athleisure. Il trend del futuro torna a Superstudio Più, dopo il successo riscosso a giugno 2017. Dal 13 al 15 gennaio 2018, va di nuovo in scena, Ahead – Athleisure for the Future @WHITE, l’installazione multisensoriale che presenta una special selection dei marchi più innovativi di questo segmento, con nomi del calibro di 42|54, No Ka’Oi, White Mountaineering, GEYM e C-Clique. Il progetto, curato da Alfredo Canducci, Sales and Business Development Director Tomorrow Ltd, vuole coinvolgere e sensibilizzare buyer e visitatori al mondo dell’Athleisure. «Si rafforza la collaborazione con WHITE nel segno del Luxury Sport, portando al Salone marchi di punta sia uomo che donna», dichiara Alfredo Canducci, Sales and Business Development Director Tomorrow Ltd. Questo settore in forte crescita riunisce sport, lifestyle e tendenze moda e registra numeri da capogiro ogni anno. Dai 196 miliardi di dollari del 2010 ha raggiunto quota 265 mld, nel 2015. Non conosce flessioni e riscuote consensi a tutte le latitudini questo modo di vestire adatto non solo allo sport, ma anche elegante e pratico, da indossare in diversi momenti e occasioni d’uso nella vita quotidiana.

About Tomorrow

Tomorrow London Ltd è un modello di business multi-brand, multiservizio e omnichannel, che include uno showroom, una società di consulenza, un centro di logistica e distribuzione. Tomorrow, non solo consente ai marchi di accedere ai più importanti negozi di tutto il mondo, ma contribuisce anche all’espansione organizzativa del marchio nel suo complesso, on line e off line, fornendo anche competenze finanziarie, manageriali e di marketing.

WHITE, PASSWORD: ATHLEISURE

WHITE MAN&WOMAN launches the second appointment with Athleisure, while strengthening the collaboration with Tomorrow, international London-based showroom. The project Ahead – Athleisure for the Future @WHITE, curated by Alfredo Canducci, is all set to take to the trade-fair outstanding brands, like 42|54, No Ka’Oi, White Mountaineering, GEYM and C-Clique

WHITE MAN & WOMAN and Tomorrow, under the banner of Athleisure. On the wake of the June 2017 success, the trend of the future is coming back to Superstudio Più. From 13th to 15th January 2018, Ahead – Athleisure for the Future @WHITE is going once again on stage in Milan, the multi-sensorial installation will feature a special selection of the most innovative brands in this segment, with the likes of 42|54, No Ka’Oi, White Mountaineering, GEYM and C-Clique. The project, curated by Alfredo Canducci, Sales and Business Development Director with Tomorrow Ltd, aims to involve buyers and visitors and get them to discover the universe of Athleisure. «The collaboration with WHITE, under the banner of Luxury Sport, is evolving and bringing to the trade show outstanding labels for men and women alike», so Alfredo Canducci, Tomorrow Ltd’s Sales and Business Development Director. This rapidly growing sector brings together sport, lifestyle and fashion trends, registering sky-high numbers year after year. From 196 billion USD in 2010 to 265billion USD in 2015, the figure keeps skyrocketing, as this style gathers widespread consensus, being not only suitable for sport, but also stylish and comfortable, hence the perfect daily life guise. 

About Tomorrow

Tomorrow London Ltd is a model of multi-brand, multiservice and omni-channel business, encompassing a showroom, a consulting company, a logistics and distribution centre. Tomorrow, not only allows the brands access to the most prominent stores worldwide, it also contributes to the organizational expansion of the brand as a whole, both online and offline, while providing financial, managerial and marketing consulting.

Photographer: Pier Nicola Bruno – Stylist: Giorgia Cantarini

NOKA

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