WHITE PRESENTS STYLE ROUTES TO SHANGHAI
October 2017

COVER-closing-shanghai

13.14.15 OCTOBER 2017


OVERVIEW SHANGHAI FASHION WEEK
Il business commerciale durante la Shanghai Fashion Week è cresciuto velocemente negli ultimi due anni con la prospettiva di una nuova domanda di mercato dal momento che la crescita dei multibrand sta già prendendo piede, con una diffusione di nuovi negozi in ogni parte della Cina, da nord a sud. Attualmente la Shanghai Fashion Week si compone di 45 sfilate e 17 presentazioni nel calendario ufficiale. Sono oltre 1000 i brand presenti tra showroom ed eventi locali. Studi e ricerche di mercato evidenziano che il business della moda cinese è alla ricerca di prodotti di alta manifattura , che racchiudono caratteristiche come artigianalità, creatività e qualità. Le aziende italiane sono nel panorama moda internazionale quelle che meglio rappresentano questi elementi nello stile della moda contemporary.

PROMOTORI E TARGET DELLA PIATTAFORMA
Confartigianato Imprese insieme a White e con il supporto di ITA – Italian Trade Agency sono i promotori della nuova piattaforma dedicata ad una selezione di circa 50 brand Italiani.

PIATTAFORMA B2B
La nuova piattaforma vuole diventare uno degli eventi di riferimento durante la Fashion Week di Shanghai, integrando lo spazio espositivo con partner distributivi che si differenziano per brand mix e con il supporto di agenzie di marketing e PR, dando così ai brand partecipanti la possibilità di approcciare un mercato fatto di mille sfacettature, come è il mercato della moda in Cina.

La piattaforma a Shanghai permette di:

• Coinvolgere operatori del settore moda locale per supportare i partecipanti verso nuove strategie di mercato.

• Allacciare partnership con pubblicazioni del mondo della moda che supporteranno l’ evento inaugurale e la comunicazione della piattaforma.

• Presentare i brand attraverso presentazioni e performance durante i tre giorni dell’evento.

• Coinvolgere i social media attraverso influencer locali e internazionali con un’area dedicata a live shooting, servizi editoriali prodotti da un team di creativi e con la collaborazione della redazione di White Magazine.


SHANGHAI FASHION WEEK – OVERVIEW
Trade business during Shanghai Fashion Week has grown rapidly over the last few years with the prospect of new marked demand as multi-brands growth is taking hold with new stores all across China, from the North to the South of the Country. Shanghai Fashion Week currently consists of 45 fashion shows and 17 Presentations in the official calendar.
Over 1000 brands on show, including showrooms and local events. Studies and market research have shown that the Chinese fashion business is looking for premium products in terms of manufacture, with features like craftsmanship, creativity and quality.
In the international fashion scene, Italian firms best encompass these elements, in keeping with the contemporary fashion style.

THE PLATFORM’S PROMOTERS AND TARGETS
Confartigianato Imprese with White and the support offered by ITA – Italian Trade Agency – are the promoters of the new platform dedicated to a selection of approximately 50 Italian brands.

B2B PLATFORM
The new platform aims to become one of the reference event during Shanghai Fashion Week, integrating the exhibiting area with distribution partners, each with a distinctive brand mix, with the support of marketing and PR agencies, thus offering the brands on show the chance to approach China’s multifaceted fashion market.

The Shanghai platform allow:

• Involving local fashion business insiders to support participants with novel market strategies.

• Starting new partnerships with fashion business media supporting the opening event and platform communication.

• introducing the brands through presentations and performances during the three-days event.

• Involving the social media through local and international influencers with an area dedicated to live shootings and editorial services, produced by a creative team with the collaboration of White Magazine’s editorial staff.


 –

LOCATION

West Bund Art Center
2555 Longteng Avenue
Xuhudi District, Shanghai

Central location shared with Shanghai Fashion Week’s main players.

Presentazione Brenda_COMPLETA.indd


DESIGNERS LIST


ALBERTO ZAMBELLI
ALESSANDRA GIANNETTI
AMEN
AVANT TOI
BEPOSITIVE
BLUI
BONOMEA
CARDILLO_DESIGN
CAVALLI CLASS
CESARE CASADEI
COLLECTION PRIVÉE?
DAMICO MILANO
DAMIR DOMA
DANIELE CARLOTTA
// DELIRIOUS EYEWEAR
DELFINO FERRARI-GABRIELSI
ENRICO MAZZA
FALIERO SARTI
FEDERICA TOSI
FILIPPO LATERZA
FRANCESCA CASTAGNACCI
GARAGE NOUVEAU
GIOIELLI DOP
GIOVANNI FABIANI
GRAZIANO MAGGIO
KUBERA 108
L’AUTRE CHOSE
LA BELLE
LE DANGEROUGE
LE SARTE PETTEGOLE
LE4UADRE
LUCIANO MILANO
MALLONI
MANUEL RITZ
MARCELA SALVADOR
MAY MOMA
MEMORIA HATS
+MINI
MOI MULTIPLE
OFFICINE CREATIVE
ONES
PIER ANTONIO GASPARI
POMMES DE CLAIRE
POURQUOI ME BY ELENA MONTAGANO
RAMPONI
ROBERTO DI STEFANO
SAN ANDRÈS MILANO
SMARTEEZ
SOSUD
SSHEENA
STEFANO MORTARI
TAMO
TRANSIT PAR-SUCH
TWINS FLORENCE
WOO CLASS + JOCHEN ANDREAS ZEH


 


TREND GUIDE SS/18
WHITE PRESENTS STYLE ROUTES TO SHANGHAI

 


MEDIA COVERAGE


BOF

http://www.whiteshow.it/wp-content/uploads/2017/11/BOF-STYLE-ROUTES-TO-SHANGHAI.pdf

CORRIERE DELLA SERA
http://www.whiteshow.it/wp-content/uploads/2017/09/CORRIERE-DELLA-SERA-LECONOMIA-18-09-2017.pdf
http://www.whiteshow.it/wp-content/uploads/2017/10/CORRIERE-DELLA-SERA-14-10-2017.pdf

FASHION MAGAZINE
http://www.whiteshow.it/wp-content/uploads/2017/10/Fashionmagazine.it-13-10-2017.pdf
http://www.whiteshow.it/wp-content/uploads/2017/10/Fashionmagazine.it-17-10-2017.pdf

FASHION NETWORK
http://www.whiteshow.it/wp-content/uploads/2017/09/FASHION-NETWORK-26-09-2017.pdf

IL GIORNO
http://www.whiteshow.it/wp-content/uploads/2017/09/IL-GIORNO-19-09-2017.pdf
http://www.whiteshow.it/wp-content/uploads/2017/09/IL-GIORNO-23-09.pdf

LA NAZIONE
http://www.whiteshow.it/wp-content/uploads/2017/09/LA-NAZIONE-19-09-2017.pdf

LOOK MAGAZINE
http://www.whiteshow.it/wp-content/uploads/2017/09/LUUK-MAGAZINE-22-09-2017.pdf

MFF
http://www.whiteshow.it/wp-content/uploads/2017/10/MFFashion-18-10-2017.pdf

PAMBIANCO
http://www.whiteshow.it/wp-content/uploads/2017/09/Pambianconews.com-18.09.2017.pdf

PREZIOSA MAGAZINE
http://www.whiteshow.it/wp-content/uploads/2017/10/PREZIOSA-MAGAZINE-09-10-2017.pdf

IL RESTO DEL CARLINO
http://www.whiteshow.it/wp-content/uploads/2017/09/IL-RESTO-DEL-CARLINO-19-09-2017.pdf

WWD
http://www.whiteshow.it/wp-content/uploads/2017/09/WWD-18_09_17.pdf


VFF-

CLOSING NOTES

2MILA VISITATORI PER LA PRIMA EDIZIONE DI STYLE ROUTES TO SHANGHAI
LA NUOVA PIATTAFORMA B2B DI WHITE NELLA SHANGHAI FASHION WEEK

Chiude a quota 2mila visitatori la prima edizione di WHITE a Shanghai, con la presentazione del progetto Style Routes to Shanghai – tenutosi dal 13 al 15 ottobre nel nuovo Art District della metropoli, il West Bund Art Center – realizzato in collaborazione con Confartigianato Imprese, con il supporto di ITA – Italian Trade Agency e nel calendario ufficiale della Shanghai Fashion Week.

L’evento ha suscitato il vivo riscontro degli intervenuti, sia per l’accurata selezione dei 56 brand presenti, sia per l’organizzazione della piattaforma. WHITE ha portato a Shanghai l’atmosfera del salone e l’accuratezza dell’allestimento, che sono da sempre tra i suoi caratteri distintivi e che hanno raccolto i consensi degli operatori del settore.

Tra i buyer intervenuti, nomi del calibro di Alibaba Jd.com,Vip.com, Secoo.com, Xiaohongshu.com, Netease, Itochu, Isetan, Le Dome, Xingli Department Store, Attos Group, The Balancing-Bailian Group, Fosun Group, The Beast Shop, Vertice London, Fair Minerva, The Fashion Door, 10 corso como Shanghai, Sanyo Shokai, Li&Fung e Mymm.com, la nuova shopping platform di Lanecrawford. Hanno inoltre visitato la nuova piattaforma, rappresentanti delle più importanti testate giornalistiche internazionali, tra cui, per citarne alcune, BOF, Elle China, i-D, Modernweekly, WWD e i blogger Boynam e Wenjun Lau.

«Avere portato il mondo WHITE così lontano, a Shanghai, ha mostrato il raggiungimento di una maturità ed expertise del nostro gruppo che mi rende orgoglioso – spiega Massimilano Bizzi, Founder di WHITE – ma, soprattutto, già da questa prima edizione si comprendono le enormi potenzialità per le aziende che noi rappresentiamo e si capisce che questo mercato non può essere tralasciato».

Particolare interesse hanno riscosso i: Talks Around The Table – con focus su diversi argomenti, quali Made in Italy Textile & Fabrics, Athleisure, alla presenza di Alfredo Canducci Sales and Business Director di Tomorrow London Limited, Design & Retail – che hanno arricchito i tre giorni della manifestazione e che hanno visto la partecipazione di prestigiosi operatori della stampa on e off line, di buyer asiatici e con la speciale partecipazione della Camera Italiana Buyer Moda – The Best Shop e di BOF, Business of Fashion.

«La Shanghai Fashion Week mette in connessione il mercato cinese con l’industria internazionale della modaafferma Mrs Lv Xiaolei, vice segretario generale della Shanghai Fashion WeekUno dei suoi compiti principali è quello di costruire una piattaforma di altissimo livello per i marchi esteri, che vogliono testare il mercato cinese. Grazie a WHITE, manifestazione internazionale del fashion system, 56 marchi italiani sono approdati sul mercato cinese in occasione della Shanghai Fashion Week, offrendo una selezione altamente qualitativa ai buyer professionisti e agli operatori dell’industria fashion. L’arrivo del famoso salone d’oltremare è stato, inoltre, favorito grazie alla collaborazione con ON TIME, che ha supportato la crescita della più prestigiosa stagione dei saloni in Asia».

2 THOUSANDS VISITORS AT THE FIRST EDITION OF STYLE ROUTES TO SHANGHAI
THE NEW WHITE B2B PLATFORM AT SHANGHAI FASHION WEEK

Two thousands visitors flocked to the first edition of WHITE in Shanghai, with the presentation of the project Style Routes to Shanghai – which took place from 13th to 15th October in the city’s new Art District, the West Bund Art Center – organized in collaboration with Confartigianato Imprese, and the support of ITA – Italian Trade Agency, in the official calendar of Shanghai Fashion Week.

The event won widespread consensus, owing both to the careful selection of the 56 brands on show, as well as to the organization of the platform. WHITE recreated in Shanghai the atmosphere of the Milanese trade-fair and the accuracy of its fitting, which have always been the show’s hallmarks, and have gathered the consensus of the operators in the sector.

Among the buyers who visited the show, Alibaba, Jd.com,Vip.com, Secoo.com, Xiaohongshu.com, Netease, Itochu, Isetan, Xingli Department Store, Attos Group, The Balancing-Bailian Group, Fosun Group, The Beast Shop, Vertice London, Fair Minerva, The Fashion Door, as well as 10 corso como Shanghai, Sanyo Shokai, Li&Fung and Mymm.com the new Lanecrawford fashion shopping platform. The new platform was attended also by representatives of the most important international publication, including, to name a few, BOF, Elle China, i-D, Modernweekly, WWD and bloggers as Boynam and Wenjun Lau.

«Having taken WHITE universe so far, to Shanghai, has revealed the aptitude and expertise our team has reached, which makes me very proud – so Massimiliano Bizzi, Founder of WHITE – in addition to that, this first edition goes to show that there is a huge potential for the businesses that we represent and that this market cannot be neglected».

The Talks Around The Table – with focus on a number of different topics, like Made in Italy Textile & Fabrics, Athleisure with the presence of Alfredo Canducci Sales and Business Director from Tomorrow London Limited, Design & Retail – enriched the three days of the event and saw the participation of prestigious online and offline press insiders, Asian buyers, and the special participation of Camera Italiana Buyer Moda – The Best Shop and BOF, Business of Fashion.

Mrs. Lv Xiaolei, vice secretary-general of Shanghai Fashion Week, declares, «Shanghai Fashion Week is the connection between Chinese Market and the international fashion industry. One of its main tasks, is to build a platform for the high-quality foreign fashion brands, to test the Chinese market. As a leading famous international fashion trade show, WHITE brought to China 56 outstanding italian labels during Shanghai Fashion Week, which offers a huge quality new proposal to the professional buyers and fashion industry operators. The introduction of the oversea famous tradeshow is also further developed by the collaboration of On Time, which helps to build up together the biggest fashion trade season in Asia».


 

FOTO GALLERY

 

 

Below: photos by Adam Katz Sinding -Le21eme.


WHITE EDITORIAL

Photography: Adam Katz Sinding @le21eme
Styling: Giorgia Cantarini
Make up and Hair: Stone Studio
Special Thanks to Marangoni School Shanghai
Styling AssistantsDan Dong, Xu Lin, Luo Chenying, Jennifer Hsiao, Song Yin, Shi Dongyi, Zhang Hui
Models: Zhangjing, Zhou @Longteng, Anna @ Para 


 

SPECIAL MEETING: TALKS AROUND THE TABLE


VENERDI’ 13 OTTOBRE
TALKS AROUND THE TABLEMADE IN ITALY TEXTILE & FABRICS

Focus sulle materie prime: gli story telling delle aziende espositrici.
Master of Ceremonies: Monica Sarti creative director per Faliero Sarti.
Alla presenza di: Alfredo Ramponi CEO Ramponi spa, Jato Group, Kabi Srl special guest, insieme al designer cinese Shushu Tong.
Con i principali distributori e buyer locali.

FRIDAY 13 OCTOBER
TALKS AROUND THE TABLE: MADE IN ITALY TEXTILE & FABRICS

Special focus on textiles with stories about the exhibiting companies, whose collections feature premium fabrics and materials.
Master of Ceremonies: Monica Sarti, from Faliero Sarti
Speakers: Alfredo Ramponi CEO Ramponi spa, Jato Group, Kabi Srl special guest, dialoguing  with Chinese designer Shushu Tong.
The main Chinese distributors and buyers was invited.

SABATO 14 OTTOBRE
TALKS AROUND THE TABLE: ATHLEISURE

Focus sulle tendenze delle collezioni delle aziende espositrici a Style Route to Shanghai, a cura di Giorgia Cantarini (fashion editor) alla presenza delle principali testate moda cinesi.
Highlight sulle tendenze Athleisure presentata da Alfredo Canducci, Sales and Business Development Director Tomorrow Ltd.
Special Guest Queennie Yang -The Business of Fashion Editor (tendenze dello sportswear nella moda di oggi), Yoho! Hong Kong (storico store  dello streetwear in Cina).
Ai rappresentanti dei brand cinesi Particle Fever e Angel Chen il compito di esporre le tendenze dello sportswear e dell’ athleisure.

SATURDAY 14 OCTOBER

TRENDS OF THE SEASON-ATHLEISURE-SPORTSWEAR & STREETWEAR

Focus on the trends of the labels exhibiting at Style Route to Shanghai, curated by fashion editor Giorgia Cantarini, at the presence of the main Chinese fashion editors.
Highlight on Athleisure trends by Alfredo Canducci, Tomorrow’s Ltd Sales and Business Development Director.
Special guest: Queennie Yang – The Business of Fashion Editor(talks about the trends of  sportswear into nowadays fashion) and Yoho! Hong Kong (historical key shop for sportswear in China).
Representants of chinese label Particle Fever and Angel Chen, that talk about the trends of sportswear and athleisure applied to their brands.

DOMENICA 15 OTTOBRE
TALKS AROUND THE TABLEDESIGN & RETAIL

Speciale focus sul retail in collaborazione con Camera Italiana Buyer Moda – The Best Shops.
Sono intervenuti: Mario Dell’Oglio, Presidente di Camera Italiana Buyer Moda, Claudio Betti (Spinnaker Group) e Paolo Mantovani (boutique Mantovani).
Alla presenza di  operatori cinesi che intendono approcciarsi alle modalità di acquisto dei buyer italiani.
Special guest Bailian Fashion Group intervenuto sull’esperienza del retail. Archiproducts showroom – con un focus sui concept delle boutique in Italia.

SUNDAY 15 OCTOBER
TALKS AROUND THE TABLE: DESIGN & RETAIL

Special focus on retail in collaboration with Camera Italiana Buyer Moda – The Best Shops.
Speaker: Mario Dell’Oglio, President of Camera Italian Buyer Moda, Claudio Betti (owner Spinnaker Group) and Paolo Mantovani (owner boutique Mantovani).
In the audience, the Chinese fashion insiders that are strongly interested in learning about our Italian buyers’ purchasing experiences and modalities.
Special guest Bailian Fashion Group that talk about their retail experience. Archiproducts italian based design showroom and collective gived its testimony about the set ups done for shops in Italy.


SPECIAL TANKS

ciu ciu



SEE YOU IN APRIL
2018